Picking the best WhatsApp Business API service provider can be daunting.
Of course, you cannot just close your eyes, pick one, pay, and use it.
However, the good news is you’re not alone. Many developers and business owners face the same challenge.
This guide details everything you need. Facts, figures, strengths, features, pricing, and more to help you choose the best WhatsApp API for your business.
Let’s jump right in.
| Unlike other WhatsApp solutions that provide tools without support, TelebuSocial provides all the support you need to create the best customer experience. Get started or book a demo. |
What are WhatsApp Business APIs, and why do you need them?
WhatsApp Business APIs are API code interfaces that allow your software to message your customers on WhatsApp using the provider’s resources.
They act as messengers. They ferry data between your application and WhatsApp Business.
These WhatsApp Business APIs handle the heavy lifting. They optimise tasks like:
- Sending automated transactional messages, order confirmations, shipping updates and more.
- Building chatbots to answer customer inquiries, and
- Crafting rich interactive experiences to boost customer engagement.
The benefits are mouthwatering:
- Scalability: APIs can handle large message flows to millions of customers.
- Automation: Sending order confirmations is a breeze.
- Enhanced user experience: No more leaving users hanging like a forgotten debug log.
- Rich media messaging: Sending images, videos, or GIFs adds personality to conversations.
Moving on to why you came here…
So, what are the best WhatsApp Business API service providers? And how can you identify them?
Let’s find out.
Also read: Best 11 WhatsApp Chatbot Service Providers: The Ultimate Guide
What features should you look for in the best WhatsApp Business API service providers?
Choosing the best WhatsApp Business API service provider is easy. To help you, don’t neglect these 5 factors:
#1. Transparent pricing
Look beyond flashy discounts.
The best WhatsApp Business API service providers won’t drain your pocket while you sleep. Their pricing plans are flexible and transparent.
Focus on long-term value and not fleeting and competing promotional offers.
#2. Features
Prioritise your must-have features. Then, choose a provider that offers that digital toolbox.
#3. Rock-solid reliability
The best WhatsApp Business API service provider is known for uptime and service stability.
Reliable technology + reliable humans = reliable systems.
#4. Developer-friendly support
Developer-friendly support helps you react to and recover from unexpected disruptions or setbacks.
Choose a provider with clear documentation, including code samples and responsive tech support.
They should provide 24/7 support via phone, email and live chats.
#5. Scalability and security
Your business will grow. And so will your needs. The best WhatsApp Business API service provider will scale with you.
Also, prioritise bulletproof security to secure customer data.
Now you know what to look for.
So, what are the best WhatsApp Business API service providers? Let’s find the perfect WhatsApp Business API for you.
Also read: Best WhatsApp Bulk Message Sender
The best 10 WhatsApp Business API service providers
Here are the best 10 developer-friendly WhatsApp API service providers:
- TelebuSocial
- Interakt
- WATI
- Gupshup
- Infobip
- Twilio
- Zixflow
- Zoko
- 360dialog
- Brevo (formerly Sendinblue)
Let’s dissect them one by one.
#1. TelebuSocial
Do you juggle conversations on WhatsApp, Facebook, your website, Instagram, and other channels? TelebuSocial’s WhatsApp API is your hero.
TelebuSocial is a product of Telebu Communications, the Indian powerhouse behind renowned Voice and Bulk SMS provider SMSCountry.
TelebuSocial unifies ALL your customer conversations. From website chats to:
- Facebook Messenger
- Telegram
- Slack
- Microsoft Teams
- Line
- Kik
- Your mobile app
No more hopping in between channels.
You can manage everything in one place.
That’s why it’s the best WhatsApp Business API service provider.
TelebuSocial’s top features
In addition to providing a simple and easy-to-integrate API with all the help and support you need, TelebuSocial provides you with the following:
- No-code chatbot builder. User-friendly drag-and-build interface.
- Ready-made chatbot templates. No need to build from scratch.
- Unified chats across various channels.
- Broadcasts for newsletters, updates and targeted segments.
- Analytics that help you track what matters.
- Admin control to oversee team activities, join conversations, and control access.
- Compatibility with various programming languages
- Smooth integration with your business tools.
- Data migration has never been easier.
And it even gets better.
TelebuSocial’s support team helps you complete your Facebook Business Verification to start sending messages ASAP.
There’s more.
No need to ditch what works. TelebuSocial doesn’t discriminate against other business tools you use.
You can easily integrate TelebuSocial with tools like:
- Zapier
- SMS
- Excel
- Gorgias
- Google Calendar
- Google Sheets
- Calendar
- SaleForce
- Your CRM, and others.
What/who’s TelebuSocial best for?
Businesses of all sizes (micro, mid, small or large) use TelebuSocial to decrease costs and increase revenue.
TelebuSocial’s pricing
TelebuSocial has a transparent pricing model:
- Starter Plan ($99/month): Ideal for small teams. It includes 2 agents, 250 users, 1000 chats, and basic features.
- Business Plan ($179/month): Perfect for growing companies. It offers 5 agents, 1000 users, 2000 chats, live chat apps, social media chatbots, and integrations.
- Custom Plan (contact our sales team): Tailored for large-scale needs. It includes GPT/Bard queries, advanced chatbot features, and priority updates.
No hidden fees.
Ready to check out TelebuSocial WhatsApp API?
Our omnichannel support team will guide you through. We keep things simple without limiting you to WhatsApp support.
Schedule a demo with TelebuSocial today. Let’s help you cut down costs and grow your revenue.
What TelebuSocial’s WhatsApp Business API users are saying
TelebuSocial has helped business owners save costs and expand their businesses.
Also Read: The Best 9 WhatsApp Marketing Software
#2. Interakt
Interakt is a product of Jio Haptik. It braces our list for its full-stack WhatsApp Business API.
Interakt WhatsApp API is also developer-friendly. It offers powerful and intuitive tools.
Whether managing product catalogues or sending transaction alerts, Interakt comes through.
The platform’s GPT-powered chatbots are a standout feature.
Interakt’s top features
Interakt offers the following features:
- Plug-and-play integrations
- Automation workflows
- Product catalogues
- Campaign analytics
- GPT-powered chatbots
- Click-to-WhatsApp ads
These features make Interakt one of the best WhatsApp Business API service providers.
Cons of Interakt
When signing up on their website, Interakt requires a free trial before you can explore the app independently.
What/who’s Interakt best for?
Interakt is best for small and medium-sized businesses.
Interakt’s pricing
Interakt offers paid monthly plans billed annually.
- Starter: $41/month, $490/year
- Growth: $83/month, $990/year
- Company: $166/month, $1990/year
What Interakt’s WhatsApp Business API users are saying
Next on our list is WATI.
#3. WATI
WATI is a WhatsApp chatbot startup. It was founded in 2020. WATI facilitates business communication through WhatsApp.
It offers features for customer interactions, automates messaging, and manages contacts.
WATI’s pros and top features
WATI makes our list of the best WhatsApp Business API service providers for its features:
- Team inbox
- No-code chatbot builder
- Broadcast via template messages
- Automations (keyword action, reply material, routing, sequence, and more.)
- Dashboard and analytics
- Contact management
See more on how WATI works.
Cons of WATI
Using WATI, here’s what we discovered:
- WhatsApp is the only channel they provide. You must purchase other software to talk to your customers on Facebook, IG, and other social media platforms.
- The signup process isn’t as straightforward as expected.
- Lack of omnichannel support to guide you across various channels.
Check out the best WATI alternatives.
What/who’s WATI best for?
WATI is best for small and medium-sized businesses.
WATI’s pricing
WATI’s has three pricing plans:
- The growth plan: Starts at 1000 sessions per month for 5 users, at $49/month
- The pro plan: Starts at 2000 sessions per month for 5 users, at $99/month, and
- The business plan: Starts at 5000 monthly sessions for 5 users at $299/month.
Additionally, WATI operates on a pre-paid model. Users top-up credits in their accounts to send messages.
What WATI’s WhatsApp Business API users are saying
| TelebuSocial is a single-window, secure and easy-to-use WhatsApp Business API with all you need to provide a satisfying customer experience and close leads faster. Get started or schedule a demo. |
#4. Gupshup
Like WATI, Gupshup focuses primarily on WhatsApp communications.
Gupshup was founded in 2004 by Beerud Sheth initially as an SMS provider. That was long before smartphones entered the market.
Gupshup caters for customers across sales, marketing, and support journeys.
They help businesses track chats and automate messages.
Gupshup’s long-standing experience makes it one of the best WhatsApp Business API service providers.
Pros of Gupshup and its top features
Gupshup offers these features:
- Automated workflows to build chatbots.
- Multilingual support to speak to customers in different languages.
- Security and compliance for secure messaging and legal compliance.
- Pre-approved message templates for broadcasts.
- Rich Media communication for messaging with images, videos, and more.
- Actionable analytics to see how your messages are performing.
Cons of Gupshup
After trying out Gupshup, here’s what we discovered:
- Gupshup is compatible only with desktops.
- There are file size limitations. This means that you can’t send files above 4.0MB
- Only compatible with Salesforce Lighting, not Salesforce Classic
- Inability to update Opt-In numbers in bulk.
- Only outbound WhatsApp messages will show in your history screen.
What/who’s Gupshup best for?
Gupshup is a WhatsApp Business API service provider for medium to large businesses.
Gupshup’s pricing
Gupshup’s pricing varies by message type:
- Marketing: $0.0099 per message.
- Utility and authentication: $0.0042 per message.
- Service: Free for the first 1,000 per month. Then, $0.004 per message.
What Gupshup’s WhatsApp Business API users are saying
#5. Infobip
Infobip lets you automate tasks like:
- Sending updates and notifications
- Transactional messages
- Payments
- Product catalogues
Also, I noticed that I could use buttons and media to engage my audience.
Customer identity verification is seamless with Infobip. And, like TelebuSocial, Infobip’s analytics are great.
With valuable insights, you can personalise customer experiences.
Infobip helps you create engaging experiences.
Infobip’s pros and top features
Infobip boasts features that include:
- Message templates: Pre-approved templates for efficient communication.
- Messaging automation: Automated workflows for common customer inquiries.
- Rich customer profiles: Customer segments per location, interests, and purchase history.
- Global reach in over 180 countries.
- Security and compliance: Data compliance with GDPR and regional laws.
- Unified API integration: Integrate existing business workflows seamlessly and build efficient WhatsApp campaigns.
These make Infobip one of the best WhatsApp Business API service providers.
Cons of Infobip
While using Infobip, we discovered it’s only best for medium and large organisations. This is due to its features and cost structure (as shown below).
What/who’s Infobip best for?
Infobip’s WhatsApp Business API service provider is best for medium to large businesses.
Infobip’s pricing
Infobip charges you per WhatsApp conversation. Here’s a quick breakdown:
- Marketing, updates or logins: Cost per conversation.
- Services (helpdesk): Free for the first 1,000 per month. Then charged per conversation afterwards.
- Custom quotes: Contact Infobip for specific pricing for more features and reach.
What Infobip’s WhatsApp Business API users are saying
Now, we will move to the next API on our list.
#6. Twilio
Twilio WhatsApp Business API squares up against TelebuSocial. But how does it stack up?
Twilio has been there since the early days of WhatsApp for Business.
They were among the first to unlock WhatsApp for brands.
From my experience, Twilio lets you engage with customers in two ways:
- Promotional messages
- Targeted updates
Integrating Twilio’s WhatsApp Business API is easy.
Plus, Twilio Segment and Twilio Verify personalise and secure customer interactions.
Twilio’s pros and top features
Twilio graces our list of the best WhatsApp Business API service providers.
This is due to features I found:
- Unified messaging APIs: One Twilio Messaging API for WhatsApp, SMS and MMS.
- WhatsApp self-sign-up: Quick registrations on WhatsApp.
- Fallback to SMS: Automatically redirects to SMS if WhatsApp is unavailable.
- Sticky sender: Maintains the same “From” number for each recipient.
- Template notifications: These include order confirmations and shipping alerts.
- Rich media support: Sending images, videos, and documents directly through WhatsApp.
These features make it a strong WhatsApp Business API service provider.
Cons of Twilio
After getting on Twilio, here’s what we discovered:
- There’s a steep learning curve for new or non-technical users.
- Their trial version has usage limits until you upgrade your account.
Who’s Twilio best for?
Twilio suits small, medium and large businesses.
Twilio’s pricing
Twilio’s WhatsApp costs are as follows:
- Per conversation, you initiate (this varies by type) at $0.015 per message.
- Free service chats (first 1,000/month). This comes with limited message tools.
For total rates, use the pricing calculator on their website. While at it, remember that prices are subject to change.
What Twilio’s WhatsApp Business API users are saying
| TelebuSocial is a single-window, secure and easy-to-use WhatsApp Business API with all you need to provide a satisfying customer experience and close leads faster. Get started or schedule a demo. |
#7. Zixflow
Zixflow’s WhatsApp Business API approaches the game differently.
They focus on improving Customer Relationship Management (CRM).
In other words, I found out that Zixflow acts as a bridge between your CRM and your WhatsApp Business.
How? By linking different customer service departments into one dashboard. For sales, marketing, and customer service teams.
On Zixflow, you can centralise customer data communication history. All within the CRM workflow.
Zixflow’s pros and top features
Zixflow’s standout features include:
- Omni-channel automation: Automating tasks across different channels.
- Intelligent forms: Capturing leads with shareable forms.
- Email finder: Discovering and validating prospect emails.
- Marketing across channels: Achieve this via SMS, Email, and WhatsApp.
- CRM integration: Keeping team (and customer) relationships in one central location.
- Zixflow AI: For imaginative communication solutions and data-driven decisions.
These features make it one of the best WhatsApp Business API service providers.
Cons of Zixflow
Here’s what we found:
- Salespeople over-rely on Zixflow’s tools, neglecting their sales skills.
- Steep learning curve for new users, and no access to quick tutorials and guides.
- Limited customisation features.
- Pricing isn’t readily available until you’re in and find out it’s expensive.
- No freemium version.
What/who’s Zixflow best for?
Zixflow is best for medium to enterprise-level businesses.
Zixflow’s pricing
Maxflow offers a pay-as-you-use pricing model. Visit their website for more details.
What Zixflow’s WhatsApp Business API users are saying
#8. Zoko
Zoko lets you sell products directly on WhatsApp, like an online store.
To achieve this, Zoko offers a drag-and-drop automation tool.
This helps you create order confirmations or feedback requests. All within the familiar WhatsApp interface.
And integration is an asset. It connects easily to your Shopify store.
It also uses AI to help customers find the products they’re looking for.
And, from my experience, Zoko’s customer service makes it into my good books.
Plus, collecting payments and feedback is easy on WhatsApp.
These make it one of the best WhatsApp Business API service providers.
Zoko’s pros and top features
Zoko’s major features are:
- WhatsApp catalogue integration: This synchronises your website’s catalogue with WhatsApp for product discovery and sales.
- WhatsApp broadcasts: Engage customers with broadcasts to boost open rates.
- FlowHippo automation: A drag-and-drop connection with Shopify and other apps.
- Automated support: Provide automated support for quick responses.
Cons of Zoko
With Zoko, here’s what we discovered while using the app:
- Third-party integrations cost more. You should weigh your expenses against the promised benefits.
- There are limited features and functionalities available for starters.
What/who’s Zoko best for?
Zoko is primarily suited for medium-sized businesses. This means you’ll struggle as your business expands.
Zoko’s pricing
Here’s a brief rundown of Zoko’s pricing:
- Starter: $34.99 per month. However, you’ll also pay $0.015 per conversation.
- Plus: $59.99 per month.
- Elite: $109.99 per month.
- Fair Use: $399.99 per month.
These pricing plans come with varying features. So, the more you pay, the more features you get.
Zoko’s “fair use” plans also have a maximum spending limit. This applies to all countries except Qatar.
What Zoko’s WhatsApp Business API users are saying
Now, let’s switch our attention to 360dialog.
#9. 360dialog
360dialog offers a simple WhatsApp Business API.
They allow you to send messages, answer inquiries, and build relationships directly within the chat window.
Setting up my account was fast and easy. You’ll get your account activated quickly and efficiently.
Like TelebuSocial, 360dialog offers automation tools to:
- Craft compelling messages
- Track campaign performance
- Optimise customer journeys via WhatsApp.
Plus, they offer interactive advertising.
You can convert clicks from Facebook and Instagram ads into WhatsApp conversations.
360dialog’s pros and top features
Here are 360dialog’s standout features:
- Direct API access with cloud and on-premise solutions.
- GDPR compliance for data compliance with GDPR and regional hosting.
- Bulk messaging and automation for WhatsApp newsletter marketing automation and full-funnel tracking.
- Open API for easy integration with CRM, team inbox, chatbots, and help desks.
- Developer sandbox for developers to test and build.
- The team inbox is shared to manage WhatsApp communications among teams.
Cons of 360dialog
From my experience with 360dialog, here’s what we concluded:
- It takes some time to get used to the interface.
- The pricing plans aren’t friendly for businesses with low budgets.
Is 360dialog WhatsApp Business API the best fit for you?
What/who’s 360dialog best for?
360dialog serves businesses of all sizes, depending on your needs.
360dialog’s pricing
360dialog charges USD 39.99 per month for their WhatsApp Business API. This is a monthly flat fee, regardless of your usage.
What 360dialog’s WhatsApp Business API users are saying
| TelebuSocial is a single-window, secure and easy-to-use WhatsApp Business API with all you need to provide a satisfying customer experience and close leads faster. Get started or schedule a demo. |
#10. Brevo (formerly Sendinblue)
While using the app, I discovered that Brevo works just like WATI.
It lets you send personalised messages, pictures, and even interactive buttons directly on WhatsApp.
You don’t need coding skills to use the API.
Brevo links your business and WhatsApp Business.
It keeps things simple. You can design targeted marketing campaigns and manage all your customer contacts within the platform.
It’s budget-friendly, cutting down costs.
Brevo’s pros and top features
Here are Brevo’s best features as a top WhatsApp Business API service provider:
- Quick integration: No coding is required.
- All-in-one marketing: Multichannel campaigns, opt-ins, and segmentation in one place.
- Brilliant campaigns: Schedule or instantly send personalised messages. With full support for Meta’s rich media formats.
- Unlimited potential: No cap on messages or contacts. Use multiple WhatsApp numbers for diverse campaigns.
- Marketing freedom: Unlimited campaigns without restrictions.
Cons of Brevo
After using Brevo, here’s what we found out:
- Firstly, the free plan has limited features. The more you spend, the more features you get.
- Secondly, it’s not user-friendly for beginners as it has advanced functionalities.
What/who’s Brevo best for?
Brevo’s WhatsApp Business API is best for medium and large businesses.
Brevo’s pricing
Brevo offers pay-as-you-go pricing plans. Please check their website for information
or contact their sales team.
What Brevo’s WhatsApp Business API users are saying
Here’s a quick summary of my experience with these tools.
Comparison table of the 10 best WhatsApp Business API service providers
| Channels | Easy Migration and Integration | Supported platforms | Value for Money and Transparency | Scalability | |
| TelebuSocial | Your website, WhatsApp Business, Facebook Messenger, Telegram, Slack, Microsoft Teams, LINE, Twitter, Kik, WeChat and your mobile app. | One-click setup with website builders and your CRM systems. | Zapier, SMS, Excel, Gorgias, Google Calendar, Google Sheets, Calendar, SaleForce, your CRM, and others. | ✅ | ✅ |
| Interakt | Only whatsapp | Simple WhatsApp setup. | Limited to WhatsApp Business. And is available only for Premium packages. | ✅ | ❌ |
| WATI | WhatsApp only | Simple WhatsApp setup. | Zapier | High prices for less | ❌ |
| Gupshup | WhatsApp, SMS, Voice and RCS | Easy migration | Zoho CRM, Clevertap, and Zapier | ✅ | ✅ |
| Infobip | Apple Messages for Business, Google’s Business Messages, Telegram, Messenger, WhatsApp, Viber, KakaoTalk, Live Chat, Instagram, and LINE. | Easy integrations | Jira, Shopify, Zapier, Stripe, VTEX, and Adobe Commerce | Unclear pricing details. | ✅ |
| Twilio | SMS, WhatsApp, Facebook Messenger, and LINE | Easy, depending on your technical capabilities | Slack, Twilio Flex and HipChat | ✅ | ✅ |
| Zixflow | Email, SMS, and WhatsApp | Easy for beginners | Zapier, WordPress, Gmail, and Salesforce | Unclear pricing details. | ✅ |
| Zoko | WhatsApp, Facebook Messenger, and Instagram | Requires technical expertise | GoKwik, Zapier and Shopflo | ✅ | ❌ |
| 360dialog | WhatsApp only | Easy integrations | Zapier, GoKwik, and Shopflo | Flat fees (no matter the usage) | ✅ |
| Brevo | WhatsApp, Facebook Messenger, Instagram, and Email | Requires some technical expertise | WordPress, WooCommerce, and Shopify. | Unclear pricing details. | ✅ |
Now, how do you use these tools for stellar customer experiences?
In wrapping up this guide, follow these 7 powerful tips. They’ll guarantee you the best results.
Getting the best out of your WhatsApp Business API service provider
Here’s your playbook to maximise this partnership:
#1. Master their documentations
Request clear guides, code samples, and tutorials from your provider.
#2. Unleash support 🆘
Don’t struggle. Hit up their phone, email, or live chat for help.
#3. Focus on relevant features
Don’t go overboard. Prioritise features that add real value and keep things clean.
#4. Stay updated
Subscribe to updates. This will help you avoid compatibility issues and leverage new features.
#5. Monitor and improve
Track metrics and user feedback to constantly optimise your integration.
#6. Partner up
Ditch the “customer vs. provider” mentality and collaborate. Share goals and provide feedback for better support. Together, you can achieve more.
This is where we wrap it up. Let’s help you reduce costs and increase your revenue.
Stop breaking the bank for less.
Use TelebuSocial and smile at the bank
We’ve shown you how to find the best WhatsApp Business API service provider.
Are you still feeling stuck in the usual developer roadblocks?
Stop settling for “good enough.” Act fast!
Migrate to TelebuSocial today.
At TelebuSocial, we go out of our way to help you cut costs. Our pricing plans give you value for your money.
With innovative features, you can cut costs and increase your revenue. Plus, our user-friendly WhatsApp API makes integrations easy.
No more roadblocks. With 24/7 support and clear documentation, you’re in for the win.
Schedule a demo now to unlock your WhatsApp goldmine like never before.
META TITLE: Best 10 Developer-Friendly WhatsApp Business API Service Providers
META DESCRIPTION: This blog post details and solves the key problems developers face when choosing the best WhatsApp Business API service provider and how it can boost your revenue.
FAQs
#1. What is a WhatsApp Business API provider?
A WhatsApp Business API provider is a middleman between your app and the WhatsApp Business platform. They offer tools and services to integrate WhatsApp messaging into your application. Allowing you to send and receive messages from your users directly via WhatsApp.
#2. What are the benefits of using the best WhatsApp Business API providers?
There are several benefits, including:
- Cost-effective solutions: Flexible pricing plans to fit your budget.
- Advanced features: Like chatbots, automated messages, and integrations with other platforms.
- Reliable service: Ensuring consistent and reliable message delivery.
- Technical support: Help with integration and troubleshooting.
#3. What factors should I consider when choosing the best WhatsApp Business API provider?
Here are some key factors:
- Pricing: Compare pricing models and choose one that aligns with your needs.
- Features: Only look for those features your application needs.
- Reliability: A strong reputation for uptime and stability.
- Support: A provider with responsive and knowledgeable support.
- Scalability: It should be able to grow with your business.
#4. How can I integrate a WhatsApp Business API with my app?
Each provider offers its own documentation and resources. But with TelebuSocial, the process is simple:
- Sign up to get your API credentials
- Integrate the provider’s API into your application code
- Test and deploy the integration.
#5. What are some other best practices for using a WhatsApp Business API?
Here are some tips:
- Clearly explain why users should connect with you on WhatsApp.
- Provide valuable content and information in your messages.
- Personalise your interactions with users.
- Respond promptly to inquiries.
- Monitor your performance and user feedback.
#6. Is TelebuSocial the best WhatsApp Business API provider?
Yes. Studies and experiences of various users testify that TelebuSocial is the best. You get budget-friendly plans with powerful features. Plus, a user-friendly API integration and expert developer support. Read how TelebuSocial squares up against providers like WATI and Twilio.
#7. Are there any limitations to using a WhatsApp Business API?
Yes. There are limitations on message frequency and content. These limitations ensure a positive user experience. Refer to WhatsApp’s official documentation for details: https://developers.facebook.com/docs/whatsapp/messaging-limits/
