Here are 20+ e-commerce WhatsApp message templates you can copy, tweak and use for your business.

Delivery and order tracking e-commerce WhatsApp message templates

You can use these templates:

• Order confirmation: “Hi {Customer Name}, Thank you for your order! Your order number is {Order Number} and is currently being processed. You will receive a shipping confirmation soon.”
• Shipping confirmation: “Hi {Customer Name}, Your order {Order Number} has been shipped! Track your order here: {Tracking Link}”
• Delivery notification: “Hi {Customer Name}, Your order {Order Number} is out for delivery and should arrive today! Stay tuned for a delivery time update.”

Learn how to use WhatsApp for your e-commerce business.

Transaction notifications WhatsApp message templates

You can use these templates:

• Payment confirmation: “Hi {Customer Name}, Thank you for your payment! Your payment of {Amount} for order {Order Number} has been successfully processed.”
• Refund notification: “Hi {Customer Name}, Your refund of {Amount} for order {Order Number} has been processed. Please wait for 2-3 business days for the refund to reflect in your account.”
• Order status updates: “Hi {Customer Name}, Your order status has been updated to {Status}. Please check your order details for more information.”

Scheduling and re-routing e-commerce WhatsApp message templates

You can use these templates:

• Delivery rescheduling request: “Hi {Customer Name}, We apologise for the inconvenience, but your delivery for order {Order Number} has been rescheduled to {New Date} due to {Reason}. Please reply with ‘Confirm’ or ‘Reschedule’ if you need to change the delivery date.”
• Pick-up time reminder: “Hi {Customer Name}, A reminder that your order {Order Number} is ready for pick-up at {Location} during {Hours}. Please come with your order confirmation email and a valid ID.”
• Delivery re-routing notification: “Hi {Customer Name}, Due to unforeseen circumstances, your order {Order Number} has been rerouted to {New Location}. You will receive an updated delivery time soon.”

Upselling and cross-selling e-commerce WhatsApp message templates

You can use these templates:

• Product recommendation: “Hi {Customer Name}, We noticed you purchased {Product Name}. We think you might also like {Product Name}, which is currently on sale!”
• Personalised discount offer: “Hi {Customer Name}, As a valued customer, get an exclusive discount of {Percentage} on your next purchase. Use code {Discount Code} at checkout.”
• Abandoned cart reminder: “Hi {Customer Name}, We noticed you left items in your cart. Use code {Discount Code} to get {Percentage} off before your items sell out!”

Feedback & complaint management system WhatsApp message templates

You can use these templates:

• Feedback request: “Hi {Customer Name}, We’d love to hear your feedback about your recent purchase. Please share your thoughts and suggestions here: {Feedback Link}”
• Complaint acknowledgement: “Hi {Customer Name}, We received your complaint regarding order {Order Number} and are taking it seriously. We will investigate and get back to you within 24 hours.”
• Complaint resolution notification: “Hi {Customer Name}, We apologise for the inconvenience caused by order {Order Number}. We have resolved the issue and offer you a {Resolution} as compensation.”

E-commerce Referrals WhatsApp message templates

You can use these templates:

• Referral request: “Hi {Customer Name}, We enjoyed serving you! Refer a friend, and you get {Reward} on your next purchase.”
• Referral confirmation: “Hi {Customer Name}. Thank you for referring your friend {Friend Name}. You both will receive a {Reward} on your next purchase.”
• Referral reward notification: “Hi {Customer Name}, Your referral bonus for referring {Friend Name} has been applied to your account. Enjoy your {Reward}!”

E-commerce marketing WhatsApp templates

You can use these templates:

• New product announcement: “Hi {Customer Name}, Introducing our new {Product Name}, designed to {Benefit}. Get yours today at {Link}!”
• Exclusive offer: “Hi {Customer Name}, Enjoy an exclusive discount of {Percentage} on {Product Name} using code {Discount Code}. Limited-time offer!”
• Seasonal sale announcement: “Hi {Customer Name}. Our {Season} Sale is here! Save up to {Percentage} on a wide selection of products. Shop now: {Link}”