Strong customer experience platforms improve customer interactions. Yet, selecting the best solution is like finding a needle in a haystack.

But guess what? You’re just in luck.

This article compares the top 10 customer experience platforms you’ll need for your business.

After reading this article, you can make an informed decision on the best CX solution for your business.

Let’s dive right in.

With Telebu’s WhatsApp Business API, we can have targeted, personalised conversations with hot leads at scale. We’ve accelerated our growth by meeting customers where they already are on WhatsApp.” -Mr. Manish, Founder, Creative HomeGet started for free, or book a demo.

What is a customer experience platform?

A customer experience platform is software that focuses on customer engagement and satisfaction. It helps you optimise your brand, product, price, and services.

With a powerful customer experience platform, you can:

• Attract more customers
• Retain your customers by exceeding their expectations
• Grow your customer base via positive word-of-mouth
• Reduce costs and enhance quality.

All customer experience platforms have unique features. However, certain must-have features guarantee success. 

Let’s discover them.

What features should you look for in a customer experience platform?

Here are 14 must-have features and their functions:

• Omnichannel engagement: Communicate on multiple channels – phone, email, chat, and social media.
• Customer journey mapping: Visualise and enhance the customer journey from awareness to loyalty.
• Automation and chatbots: Automate tasks, FAQs, and reminders for efficiency.
• Real-time analytics: Gain insights into customer behaviour, satisfaction, and trends.
• Integration with tools: Connect with CRM, analytics, and other tools for a unified view.
• Built-in CRM: Organise and personalise customer data and interactions.
• No-code IVR studio: Design phone menus and greetings without coding.
• Self-service options: Offer knowledge bases and FAQs for customer empowerment.
• Social media integration: Connect with customers on different social media platforms.
• Scalability: Grow by adding channels, features, and agents.
• Customisation: Personalise interface and messages to match brand.
• Compliance: Meet industry regulations for data protection.
• Deployment options: Choose between cloud-based or on-premises.
• Performance tracking: Monitor and improve KPIs and agent performance.

How do you use these features to choose the best customer experience platform?

How do you choose the right customer experience platform for your business?

To choose a customer experience platform for your business, follow these 10 steps:

• Identify your business goals
• Understand your customers
• Determine your budget
• Research potential vendors
• Check integration compatibility
• Compare features and functionalities
• Check vendor reputation and support
• Request demos or trials
• Check compliance and security
• Evaluate pricing

Step #1: Identify your business goals

Clarify what you want from a customer experience platform.

Does it fit your objectives, challenges, and metrics? How does it support your business strategy?

Answer these questions to set your goals.

Step #2: Understand your customers

Understand what makes your customers tick, tock, or talk.

What are their problems and desires? How do they perceive your brand and your competitors?

Use surveys, interviews and analytics to get inside their heads.

Step #3: Determine your budget

How much can you spend on a customer experience platform?

Consider the initial and ongoing costs and your potential ROI.

Step #4: Research potential vendors

Next, list the best customer experience platforms available.

Research online reviews, ratings, testimonials, and case studies. Ask for recommendations from peers, experts, or consultants.

Step #5: Check integration compatibility

What’s the compatibility level of the customer experience platforms on your list? Will they integrate well with your existing systems?

Step #6: Compare features and functionalities

Evaluate the best digital software’s customer experience management features. Ensure they have those must-have features listed in the previous section.

Step #7: Check vendor reputation and support

How do their customers feel about them?

Do these customer experience platforms offer 24/7 availability of their management teams? As well as support tools like training, documentation, troubleshooting, and updates.

Step #8: Request demos or trials

Use real-life scenarios to test the solutions and see how they affect customer experiences. Ask questions, get feedback, and find any issues or loopholes.

Step #9: Check compliance and security

Most importantly, they must abide by the industry rules and standards. And they must be secure from hackers and potential breaches.

Step #10: Evaluate pricing

Compare the prices of different customer experience platforms. Decide the total cost, including maintenance and updates. Choose a solution that gives you the best value and fits your budget.

Remember, no solution is perfect for everyone. So, we’ll help you find what works for you and your business goals.

And now, to our featured list.

Which are the 10 best customer experience platforms?

To improve your customer service, you need a good customer experience platform. But how do you choose the best of the many options available?

Here are 10 top customer experience platforms. We’ll discuss their key features, benefits, drawbacks, costs, and fit:

• TelebuSocial
• TelebuHub
• Zendesk
• HubSpot 
• Qualtrics
• Salesforce
• Zoho
• Medallia
• Freshdesk
• Adobe Experience Manager

#1. TelebuSocial

TelebuSocial graces our number 1 spot for various reasons. It’s an omnichannel platform that brings all your social conversations into one single dashboard.

TelebuSocial gives you the best tools and space to communicate with customers. Including a single dashboard for WhatsApp, Voice, SMS, X, Facebook Messenger, Viber, and others.

No need to worry about integration. TelebuSocial connects easily with your favourite tools like Salesforce, Zapier, Excel, and others. 

Schedule a demo now or migrate and connect all your favourite tools.

Plus, TelebuSocial lets you build your chatbots for every platform. Our easy-to-use chatbot builder is top-notch and suits your needs. No matter your technical expertise.

You can reach customers via powerful and effective broadcasts. Helping you get and convert leads easily.

Features of TelebuSocial

TelebuSocial boasts powerful features like the following:

• Unified inbox
• Automated messages
• Broadcast messaging
• Multilingual support
• Switch to agents
• Monitor agent performance
• Drag and drop configuration
• No-code chatbot builder + pre-made chatbot templates
• Real-time analytics
• Easy third-party integrations
• Fast and dev-friendly WhatsApp API
• Interactive and transferrable Live Chat
• Marketing broadcasts and
• Multi-channel support

1. Unified inbox

Manage all conversations across channels (WhatsApp, SMS, Facebook Messenger, Instagram DM) in one place.

2. Automated messages with chatbot

Provide customer support and answer common questions while you sleep.

3. Broadcast messaging

Send messages to a large audience.

4. Multilingual support

Communicate with customers in their preferred language.

5. Switch to agents

Seamlessly transfer conversations from chatbot to live agents when needed and among agents.

6. Monitor agent performance

6eview and track agent performance for training and development.

7. Drag and drop configuration

Easily design chatbot flows with no coding required.

8. No-code chatbot builder + pre-made chatbot templates

Effortlessly design chatbots with an intuitive drag-and-drop interface.

9. Real-time analytics

Gain data-driven insights to optimise your communication strategy.

10. Easy third-party integrations

Integrate TelebuSocial with various CRM, marketing, and business tools.

11. Fast and dev-friendly WhatsApp API

Accelerate development with a responsive WhatsApp API.

12. Interactive and transferrable Live Chat

Foster engagement with live chat experiences.

13. Marketing broadcasts

Deliver targeted messages through omnichannel marketing broadcasts.

14. Multi-channel support

Manage customer communication across WhatsApp, Instagram, Google My Business, Facebook, Twitter, and Telegram from a single dashboard.

These features ensure your customer experiences are fantastic.

Pros of TelebuSocial

Imagine handling all your customer chats, WhatsApp, SMS, and more from one app.

TelebuSocial makes the customer experience a breeze. With 24/7, easy-to-build chatbots and live chat support, you can keep customers happy with lightning-fast responses.

Cons of TelebuSocial

TeleuSocial is expensive for businesses with very low budgets.

What is the pricing of TelebuSocial?

TelebuSocial offers transparent pricing with three plans:

• Starter Plan: Perfect for small businesses. Priced at $99 per month.
• Business Plan: Ideal for growing companies. Priced at $179 per month.
• Custom Plan: Need to reach a larger audience? Contact our sales team for a personalised quote.

No hidden fees, just straightforward pricing.

Our supportive team is always happy to help you choose the right plan, so feel free to connect and discuss your needs.

Book a demo today. Let’s help you boost your sales.

What/who’s TelebuSocial?

TelebuSocial is best for every business size and type.

#2. TelebuHub

TelebuHub holds the number 1 spot on our list. It was launched in 2018 by Telebu Communications, a leading customer experience service provider.

TelebuHub helps you connect with your customers wherever they are – on chat, voice, video, or social media.

This customer experience platform lets you manage all your interactions from one platform.

Its unique features help you enhance your customer relations.

Features of TelebuHub

Here are features you’ll enjoy with TelebuHub:

• Third-party integrations
• Cloud IVR
• Outbound dialer
• Automation and chatbots
• Missed call services
• Call recording
• Real-time analytics and reporting
• Agent management
• Customer journey mapping
• Customer segmentation
• Multi-channel communication

1. Third-party integrations

You can integrate TelebuHub with your existing systems and tools.

Whether it’s CRM, marketing automation, analytics, or anything else, you can have all your customer data and interactions in one place.

2. Outbound dialer

Automate and optimise outbound campaigns with various dialling modes. Filter out non-live calls and connect only live calls to agents.

3. Automation and chatbots

You can automate FAQs, bookings, reminders, and more. You can also create and customise chatbots with a simple drag-and-drop interface. No coding or technical skills are required. TelebuHub works with popular chatbot platforms like Dialogflow, IBM Watson, and more.

4. Missed call services

Get real-time notifications to follow up on missed calls. It’s a cost-effective, convenient way to engage customers.

5. Call Recording

Record and store calls for quality, training, and compliance. Toggle recording for specific agents or campaigns.

6. Real-time analytics and reporting

Get insights into your customers’ feelings, needs, and behaviour. Easily customise and export your data.

7. Agent management

Use features like agent dashboards, call transfer, call conferencing, etc. to manage agents effectively. Set roles, permissions, and schedules for agents.

8. Customer journey mapping

Improve customer journey, track touchpoints, and gather feedback.

9. Customer segmentation

Store, organise and manage your customer data with TelebuHub’s CRM system. Track, segment, and tag your contacts for better targeting and engagement.

10. Multi-channel communication

Connect with your customers via any channel from one dashboard. Do this by phone, email, chat, social media, or video. Switch channels easily and keep the conversation going.

With this most complete solution, you’ll enjoy better customer experiences.

Pros of TelebuHub

With TelebuHub, you can:

• Manage multiple channels and scenarios easily and flexibly.
• Set up, use, and customise the software according to your needs and preferences.
• Test the software for FREE, and pay only for what you use.
• Scale up or down the software as your business grows or changes.
• Build and customise the software to meet your customer experience goals and needs.
• Save money with pay-as-you-go pricing and free trials.
• Enjoy a user-friendly and intuitive interface.
• Access various tools and platforms to improve customer experience
• Secure your data and comply with industry standards and regulations, such as GDPR, PCI-DSS, etc.
• Rely on a 99.9% uptime and 24/7 support.
• Use artificial intelligence and computer learning to improve customer experience.
• Integrate with various third-party apps and systems, such as CRM and ERP.

Cons of TelebuHub

TelebuHub is a great customer experience platform but imperfect. You should know two cons before you decide:

• It needs a stable internet connection: If your network is slow or unreliable, you might face issues with voice quality, call drops, or data sync.
• It has a learning curve: TelebuHub’s unique features and integrations take some time and training to master.

Don’t let these cons stop you from trying TelebuHub. Sign up for a free trial and see how it can transform your business communication.

What’s the pricing for TelebuHub?

TelebuHub has three plans:

• Basic ($15/agent/month)
• Standard ($25/agent/month)
• Premium ($35/agent/month)

Each plan has different features to enhance your customer experience. Use TelebuHub for free for 14 days with up to 10 agents.

What/who’s TelebuHub best for?

You need a cloud-based solution to manage and improve your customer experience across multiple channels. That’s why you need TelebuHub.

TelebuHub works for any business size and industry. It is scalable, flexible, cost-effective, user-friendly, feature-rich, secure, reliable, innovative, and integrable. 

It is the ultimate customer experience platform. Contact our sales team now.

Customer reviews of TelebuHub

See the feedback from the satisfied users of TelebuHub.

#3. Zendesk

Zendesk is a platform that helps businesses improve their customer experience.

Founded in 2007 in Copenhagen, Denmark, by three friends, Zendesk was made to improve customer service.

Today, Zendesk offers a range of customer experience platforms that work across channels, devices, and industries.

Features of Zendesk

Here are some of Zendesk’s features:

• Phone support
• Email support
• Chat support
• Ticketing system
• Analytics and reporting

1. Phone support

Integrate phone support with other Zendesk channels and products for a seamless customer experience.

2. Email support

Manage and reply to customer emails with a shared inbox.

3. Chat support

Engage with your customers in real time with live chat. Customise chat widgets, use chatbots and monitor chat performance.

4. Ticketing system

Assign tickets to agents and set priorities and statuses. Also, add tags and notes and follow up with customers.

5. Analytics and reporting

Generate reports, dashboards, surveys and benchmarks to understand your performance and customer satisfaction.

Pros of Zendesk

Zendesk’s pros include:

• An omnichannel customer experience platform.
• A user-friendly and customisable platform that adapts to the business’s needs and preferences.
• A free trial and a flexible pricing plan for different budgets and requirements.

Cons of Zendesk

Find the cons of Zendesk below:

• It is expensive for small or new businesses with few customers or funds.
• Possible conflicts with some apps or integrations.
• Less flexibility, growth, or features than other customer service platforms.

What’s the pricing for Zendesk?

The Zendesk Suite plans are:

• Suite Team: $55 per agent/month
• Suite Growth: $89 per agent/month
• Suite Professional: $115 per agent/month

For more information on Zendesk’s pricing, contact their sales team.

What’s/who Zendesk is best for?

Zendesk suits any business size and industry that values customer-centricity and innovation.

Customer reviews of Zendesk

Learn from the experiences of Zendesk’s customers.

#4. HubSpot

HubSpot is a customer experience platform serving customers worldwide. It was founded in 2006 by three MIT graduates in Boston, Massachusetts, who wanted to revolutionise marketing.

HubSpot helps you attract, engage, and delight your customers with its powerful and easy-to-use software. Over 100,000 customers trust Hubspot in more than 120 countries.

Features of HubSpot

Some of the features of HubSpot are:

• Ticketing system
• Live chat
• Chatbot
• Knowledge base
• Customer feedback
• Reporting and analytics
• Email templates and sequences
• Conversations inbox

1. The ticketing system

HubSpot allows you to create and manage tickets for customer queries or issues across multiple channels.

2. Live chat

HubSpot allows you to communicate with their customers in real-time using live chat.

3. Chatbot

HubSpot allows you to create and deploy chatbots that engage with customers using natural language processing (NLP) and artificial intelligence (AI).

4. Reporting and analytics

You can track and measure ticket volume, resolution, and response times with HubSpot.

5. Email templates and sequences

HubSpot allows you to create and use email templates and sequences that can automate and personalise your email communication with customers.

Pros of HubSpot

Some of the benefits of using HubSpot are:

• Its integrated customer service platform can handle multiple channels and products.
• It is easy to set up, use, and customise.
• Flexible pricing plan for different budgets and requirements.

Cons of HubSpot

The challenges that come with using HubSpot are:

• It is expensive for small businesses or startups with limited resources or customers.
• Compatibility issues with some third-party customer experience applications or integrations.
• Customisation, scalability, or functionality limitations compared to other customer service platforms.

What is the pricing for HubSpot?

HubSpot offers three annual pricing plans:

• Starter: Starts from $20 per month
• Professional: Starts from $1200 per month
• Enterprise: Starts from $5000 per month

HubSpot also offers a free trial for 14 days for all its products and features. Customers can contact sales for more pricing information.

What’s/who HubSpot is best for?

HubSpot is best for businesses that want to leverage the power of AI and NLP to automate and optimise their customer interactions.

Customer reviews of HubSpot

Here are some reviews from HubSpot’s users:

#5. Qualtrics

Qualtrics is a software solution that helps you improve your customer experience. It was founded in 2002 by a father and son team at Brigham Young University. Since then, it has grown to serve customers in more than 100 countries.

Qualtrics lets you collect and analyse customer, employee, and partner feedback. With Qualtrics, you can create engaging surveys, design powerful dashboards, and take action on your insights.

Features of Qualtrics

Some of the features of Qualtrics are:

• Surveys
• Analytics
• Dashboards
• Action plans
• Predictive intelligence
• Journey optimisation
• Digital experience design

1. Surveys

Qualtrics permits you to create and distribute surveys that can capture customer feedback at every stage of their journey.

2. Analytics

Receive customer feedback via advanced tools like text analytics, sentiment analysis, and statistical testing.

3. Dashboards

Qualtrics allows you to visualise and monitor their customer feedback using interactive and customisable dashboards.

4. Action plans

Qualtrics allows you to take action on customer feedback using automated workflows and triggers that can assign tasks, send notifications, or escalate issues.

5. Predictive intelligence

Predict customer behaviour and outcomes with Qualtrics’ AI. Identify customer segments, drivers, and growth opportunities.

Pros of Qualtrics

Some of the benefits of using Qualtrics are:

• It provides comprehensive and integrated customer experience platforms covering all aspects of customer feedback management.
• It is easy to use and flexible to adapt to different business scenarios and objectives.
• It offers a robust and scalable platform that handles large volumes of data and complex analyses.

Cons of Qualtrics

The challenges that come with using Qualtrics are:

• It’s expensive for small businesses or startups.
• It has a difficult learning curve and technical difficulties for some users and features.
• It can have some limitations regarding customisation, integration, or functionality compared to other customer experience platforms.

What is the pricing for Qualtrics?

Qualtrics publicly offers a yearly basic plan of $1500. Contact the Qualtrics sales team for more pricing information.

What/who’s Qualtrics best for?

Qualtrics is best for anyone who wants to create engaging and professional-looking surveys easily.

Customer reviews of Qualtrics

Here’s how Qualtrics’ customers feel:

#6. Salesforce

Salesforce is a powerful customer experience platform that started in 1999. 

Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez founded it in a San Francisco apartment. They wanted to revolutionise the software industry with cloud computing.

Today, Salesforce helps millions of businesses connect with their customers in new ways.

Features of Salesforce

Some of the features of Salesforce are:

• CRM
• Marketing
• Sales
• Commerce
• Service
• IT
• Data-driven reports

1. CRM

Manage customer relationships using a unified platform that tracks and optimises every interaction and transaction.

2. Marketing

Salesforce lets you create and execute personalised and engaging marketing campaigns across various channels and touchpoints.

3. Sales tools

Empower your sales teams with tools and data to close more deals faster and smarter.

4. Commerce

Salesforce allows you to create and manage online stores that deliver seamless, omnichannel shopping experiences.

5. Data-driven reports

Salesforce allows you to collect, analyse, and act on customer data using a secure and scalable platform.

Pros of Salesforce

Some of the benefits of using Salesforce are

• A comprehensive customer experience platform that covers all aspects of customer lifecycle management.
• It’s easy to use and customise for different business scenarios and objectives.
• It offers a strong and scalable platform that handles large volumes of data and complex processes.
• It has a strong reputation and expertise in customer experience, innovation and leadership.

Cons of Salesforce

Some challenges that come with using Salesforce are:

• Fragmented customer data: Salesforce can sometimes lead to fragmented customer data, making it difficult to get a complete view of customers.
• Inefficient sales processes: Some users have reported that certain objects in Salesforce can be difficult to customise, leading to over-customization and inefficiencies in sales processes.
• High cost and pricing: Salesforce can be expensive, and users may need to pay for add-ons to get the most out of the software.
• Complex and time-consuming setup: Setting up and configuring Salesforce is complex and time-consuming.

What is the pricing for Salesforce?

Salesforce’s pricing comes in four major editions:

• Essentials: $25 per user monthly for up to 10 users.
• Professional: $75 per user monthly for unlimited users.
• Enterprise: $150 per user monthly for unlimited users.
• Unlimited: $300 per user monthly for unlimited users.

What/who is Salesforce best for?

Salesforce is fit for businesses of all sizes and industries.

Customer reviews of Salesforce

Here are the experiences of Salesforce’s customers and how they feel about the solution.

#7. Zoho

Zoho is a customer experience platform that helps you connect with your customers. It was set up in 1996 by Sridhar Vembu in India. 

Now, it has offices in 12 countries and serves millions of users. Zoho offers customer experience platforms for every stage of your business journey.

Features of Zoho

Some of the features of Zoho are:

• Zoho CRM
• Zoho mail
• Zoho desk
• Zoho books
• Zoho Assist
• Zoho creator

1. Zoho CRM

You can automate your workflows, capture and score leads, track deals, communicate with customers across channels, and measure your sales performance.

2. Zoho mail

Zoho Mail is a safe email service for your business. You can create custom domains, manage multiple accounts, collaborate with your team, and access your email from any device.

3. Zoho desk

You can create tickets, assign agents, prioritise issues, automate responses, and monitor customer satisfaction.

4. Zoho Assist

You can connect to your customers’ or employees’ devices, troubleshoot problems, transfer files, and control sessions.

5. Zoho creator

Using a drag-and-drop interface, you can design forms, workflows, reports, and dashboards.

Pros of Zoho

Here are some of the benefits of using Zoho:

• Integrated apps covering everything from CRM to email marketing to project management.
• Affordable and flexible, with plans that suit different budgets and needs.
• Zoho is easy to use and customise. You can also access Zoho from any device, anywhere.
• Zoho is secure and reliable, with data encryption, backup, and recovery. You can also control who can access your data and how they use it.

Cons of Zoho

Some of the cons of using Zoho are:

• Limited customisation options for some applications
• Occasional bugs and glitches in the software
• Expensive pricing plans for advanced features
• Dependency on Internet connection for Cloud-based services

What is the pricing of Zoho?

Zoho offers 5 varying pricing plans based on the features and functions they provide.

• Express plan for $7 per user monthly (for a maximum of 5 agents)
• Standard plan for $14 per user monthly
• Professional plan for $23 per user monthly
• Enterprise plan for $40 per user monthly.

What/who’s Zoho best for?

Zoho is best for businesses that want to pull the power of cloud computing, artificial intelligence, and blockchain.

Customer reviews of Zoho

#8. Medallia

Medallia is a software platform that helps businesses improve their customer experience. It was founded in 2001 by four Stanford graduates in Silicon Valley. 

Today, its headquarters is in San Francisco, California. Medallia offers customer experience platforms that let you collect feedback, analyse data, and take action.

Features of Medallia

Some of the features of Medallia are:

• Medallia experience cloud
• Medallia conversations
• Medallia digital
• Medallia mobile
• Medallia text analytics
• Medallia speech
• Medallia video

1. Medallia digital

Collect and analyse feedback from web and mobile visitors. Access web intercepts, email surveys, ratings and reviews, and in-app feedback.

2. Medallia mobile

This customer experience solution provider helps customers provide feedback through native apps, SMS, QR codes, and push notifications.

3. Medallia text analytics

This text analytics solution uses natural language processing and computer learning to extract insights from unstructured feedback data.

4. Medallia speech

This speech analytics solution transcribes and analyses voice feedback from phone calls, IVR, voice assistants and other sources.

5. Medallia video

This video feedback solution allows customers to record and share testimonials, reviews and suggestions.

Pros of Medallia

Some of the benefits of using Medallia are:

• Easy to use and configure to fit different business needs and objectives.
• Flexible and transparent pricing plan that can suit different budgets and requirements.
• Positive reputation and expertise in customer experience management and innovation.

Cons of Medallia

Some of the cons of using Medallia are:

• Limited customisation: While Medallion provides many features out of the box, it may not be as customisable as some users would like.
• Cost: Medallions can be expensive, which may disadvantage smaller businesses or those with limited resources.
• Not the best for startups: According to one user, Medallion may not be the best option.
• Lack of customer engagement: One potential disadvantage of Medallion is a lack of customer engagement.

What is the pricing for Medallia?

Medallia hasn’t disclosed its pricing on its website. Contact their sales team for pricing information.

What/who’s Medallia best for?

Medallia suits various industries, including retail, hospitality, financial services, healthcare, and telecommunications.

Customer reviews of Medallia

#9: Freshdesk

Freshdesk is a cloud-based omnichannel customer experience management solution. It was set up in 2010 by Girish Mathrubootham and Shan Krishnasamy in Chennai, India.

Features of Freshdesk

Some of the features of Freshdesk are:

• Omnichannel support
• AI-powered chatbots
• Automated ticket management
• Self-service portal
• Customer segmentation
• Customer journey mapping
• Customer feedback management
• Customer satisfaction surveys
• Reporting and analytics
• Integrations and APIs

1. Omnichannel support

This feature helps you provide consistent and seamless customer support across various channels like email, phone, chat, social media, and more.

2. AI-powered chatbots

This feature lets you create and deploy no-code chatbots that handle common customer queries.

3. Automated ticket management

This feature helps businesses streamline their ticketing process by automating ticket creation, assignment, prioritisation, escalation and closure tasks.

4. Self-service portal

This feature helps you create and manage a knowledge base containing FAQs, articles, guides and videos.

5. Integrations and APIs

This feature allows you to integrate Freshdesk with other customer experience applications. Such as your CRM, ERP, marketing automation, and workforce management.

Pros of Freshdesk

Some of the pros of using Freshdesk include:

• Easy to use and customise
• Affordable pricing plans
• Scalable for growing businesses
• Supports multiple languages and currencies
• Offers a free plan for up to three agents

Cons of Freshdesk

Here are the drawbacks of Freshdesk:

• Limited customisation: Freshdesk doesn’t suit the specific needs of some businesses.
• Lack of advanced features: Freshdesk may not have some features that other solutions offer.
• Pricing: Freshdesk can be costly for businesses with many agents or special needs.
• Learning curve: Freshdesk can be challenging for beginners or those unfamiliar with customer service platform.

What is the pricing for Freshdesk?

Freshdesk offers these base monthly pricing plans per agent (billed annually):

• Growth: $15
• Pro: $49
• Enterprise: $79

What/who’s Freshdesk best for?

Freshdesk is best for small to medium-sized businesses to handle multiple communication channels.

Customer reviews of Freshdesk

#10: Adobe Experience Manager

Adobe Experience Manager is a cloud-based customer experience management platform launched in 2013 by Adobe Systems. It helps businesses create, manage and deliver personalised and omnichannel experiences across the customer journey.

Features of Adobe Experience Manager

Some of the features of Adobe Experience Manager are:

• Content management
• Asset management
• Site management
• Form management
• Cloud services
• Learning management

1. Content management

Create, edit, publish and manage content for different channels. Deliver relevant and engaging content to customers.

2. Asset management

Store, organise, access and distribute digital assets. Optimise asset performance, reduce costs and ensure consistency.

3. Site management

Design, build and launch responsive and dynamic websites. Improve web presence, traffic, conversions and customer experience.

4. Form management

Create and manage interactive and secure forms online. Streamline workflows, reduce paperwork and errors and increase satisfaction.

5. Cloud services

Use cloud-based customer experience management solutions with tools that scale according to your needs. Reduce IT complexity, increase agility and reliability and ensure security.

6. Learning management

Create and supply online courses and training programs. Improve learning outcomes, performance and retention.

Pros of Adobe Experience Manager

Some of the benefits of using Adobe Experience Manager include:

• A top software with combined content, digital assets, and customer experience management.
• The customer experience software is powered by Adobe Sensei for automation, optimisation, and insights.
• Modular and scalable to adapt to evolving business needs and customer expectations.

Cons of Adobe Experience Manager

Some drawbacks of Adobe Experience Manager are:

• Complex setup that requires work and effort.
• It has stability issues for a retail customer experience software.
• Limited out-of-the-box components.
• Depends on other Adobe products for integration.

What is the pricing of Adobe Experience Manager?

Adobe Experience Manager does not disclose its pricing plans publicly. Contact the Adobe sales team for a custom quote.

What/who’s Adobe Experience Manager best for?

Adobe Experience Manager is best for large enterprises. It’s also suitable for businesses operating in markets with multilingual and multicurrency support.

Customer reviews of Adobe Manager

Comparison table of the 10 best customer experience platforms

Here’s a table comparing the 10 solutions against all the factors in a customer experience platform.

Solutions	Features	Pros	Cons	Base/Full Pricing	Best for
TelebuHub	Third-party integrations, 24/7 support, cloud IVR, outbound dialer, automation and chatbots, missed call services, call recording, real-time analytics and reporting, agent management, customer journey mapping, customer segmentation, and multi-channel.	Multichannel support, user-friendly, customisable, free version available, flexible pas-as-you-use pricing plans, dedicated 24/7 support, scalable, seamless integration, secure and reliable.	Requires a strong, stable network and internet with a slight learning curve.	Pay-as-you-go, withBasic ($15/agent/month, Standard ($25/agent/month) and Premium plans ($35/agent/month)	ALL businesses and organisations looking for a cloud-based platform to manage and improve your customer experience across multiple channels.
Zendesk	Phone support, email support, chat support, ticketing system, analytics and reporting.	Omnichannel support, user-friendly, and flexible pricing.	It is expensive for small businesses and startups, difficult to use, and lacks exclusive features.	Suite Team: $55 per agent/month; Suite Growth: $89 per agent/month; Suite Professional: $115 per agent/month	All business sizes
HubSpot	Ticketing system, live chat, chatbot, reporting and analytics, email, templates and sequences	Omnichannel, easy to use and set up, customisable, and flexible pricing.	Expensive, not compatible with some third-party integrations, unscalable, and with limited functionality.	Starter: Starts at $20 per month; Professional: Starts at $1200 per month; Enterprise: Starts at $5000 per month	Businesses looking to leverage the power of AI and NLP
Qualtrics	Surveys, analytics, dashboards, action plans, predictive intelligence	Comprehensive, easy to use, flexible, and scalable.	A difficult learning curve, limited customisation, and expensive.	Yearly basic plan of $1500	Creating professional-looking surveys
Salesforce	CRM, Marketing, Sales, Commerce, and Data-driven reporting and analytics.	Scalable, fast and responsive pre-integrated apps, simplified collaboration, and smart workflows and automation	Fragmented customer data, inefficient sales processes, high cost and pricing, and a complex and time-consuming setup process	Essentials: $25 per user monthly for up to 10 users. Professional: $75 per user monthly for unlimited users. Enterprise: $150 per user monthly for unlimited users. Unlimited: $300 per user monthly for unlimited users.	Businesses of all sizes and industries.
Zoho	Zoho CRM, Zoho Mail, Zoho Desk, Zoho Assist, and Zoho Creator	App integration, affordable pricing, customisable, and secure.	Occasional bugs and glitches, limited customisation, dependency on internet connections for cloud services, and expensive advanced features.	Express plan for $7 per user monthly (for a maximum of 5 agents); Standard plan for $14 per user monthly; Professional plan for $23 per user monthly. And Enterprise plan for $40 per user monthly.	Cloud computing, artificial intelligence, and blockchain
Medalia	Medallia Digital, Mobile, Text Analytics, Speech, and Video	Limited third-party integration, flexible pricing, easy to use, and positive reputation.	Limited customisation, cost, not the best for startups, and lack of customer engagement.	Undisclosed	Collecting, analysing, and acting on feedback from various sources like surveys.
Freshdesk	Omnichannel support, AI-powered chatbots, automated ticket management, a self-service portal, integrations and APIs	Easy to use and customise, affordable, scalable, and multi-language.	Limited customisation, lack of advanced features, costly for businesses with many agents or special needs, and challenging for beginners.	Growth: $15; Pro: $49; Enterprise: $79	Small and medium-sized businesses
Adobe Experience Manager	Content management, asset management, site management, form management, cloud services, and learning management	An all-in-one platform, automation, and scalable	Complex setup processes, stability issues, limited out-of-the-box components, and dependency on other Adobe products	Undisclosed on their website	Large enterprises
Tealeaf by Acoustic	Session replay, real-time alerting, custom reporting, AI-powered insights	Session replay, real-time alerting, custom reporting, and AI-powered insights.	Limited user satisfaction, lack of customer reviews, potentially high cost, difficult to use.	Undisclosed	Digital experience teams who want to gain insights into customer behaviour

Unleash the potential of your business with the ultimate customer experience platform

Customers expect fast, personalised, and consistent service across multiple channels. 

For optimum results, you need these 10 powerful digital customer experience platforms. For the ultimate customer experience and the best results, we recommend TelebuSocial.

With TelebuSocial, you can create personalised chatbots, surveys, feedback forms, and more. You can also integrate TelebuSocial with your existing tools and systems.

All these and more without breaking the bank.

So, don’t miss this opportunity to transform your business. Don’t let your customers down. Book a free demo ASAP, or contact our sales team to get started.

Meta Title: How To Choose The Best Customer Experience Platform

Meta Description: Discover the top factors to consider when choosing a customer experience platform for your business. Compare the top 10 solutions and find the best one for you.

FAQs

What is an example of a CX solution?

Examples of the 10 best CX solutions are:

• TelebuHub
• Zendesk
• HubSpot 
• Qualtrics
• Salesforce
• Zoho
• Medallia
• Freshdesk
• Adobe Experience Manager
• Tealeaf by Acoustic

Try TelebuHub for FREE today, or book a demo.

Is CX the same as CRM?

No, CX and CRM are not the same, but related. CRM stands for Customer Relationship Management, focusing on managing customer interactions and data. CX stands for Customer Experience, which encompasses the entire customer journey, from discovery to post-purchase.

What are the benefits of customer experience platforms?

Customer experience platforms can offer many benefits for businesses of all sizes. Some of the benefits are:

• It improves customer satisfaction by resolving issues and delivering positive experiences.
• It streamlines customer support by automating service processes and improving response times.
• It enhances personalisation by tailoring communication, offers, and content to customers’ needs and expectations.
• It increases revenue and customer retention by creating loyal customers, referrals, and reviews.
• It provides valuable feedback and insights by collecting and analysing customer feedback from various sources.
• It improves employee engagement by providing a centralised workflow, tools, and recognition.

What is CX in CRM?

In CRM, CX refers to integrating customer experience management with customer relationship management. This means that CRM systems not only store and manage customer data but also use it to create personalised and consistent customer experiences across multiple channels and touchpoints.

What is CX in B2B?

CX in B2B refers to the customer experience that business-to-business (B2B) companies provide to their clients or partners. B2B customers have different demands and expectations than B2C customers. They have longer sales cycles, more complex decision-making processes, higher value transactions, multiple stakeholders involved, and higher expectations for quality and reliability. Therefore, B2B companies must provide a customer experience tailored to their needs and challenges.